AnswerLab is a company driven by curiosity and human connection. Our passion is uncovering how people experience technology. And we’re committed to helping make those interactions better.
We envision a world full of experiences that enrich people’s lives. So our mission is simple: to help create experiences people love.
From the beginning, we’ve leveraged qualitative and quantitative research to understand people’s needs and motivations. We’ve seen firsthand how making experiences better for people—creating inclusive experiences both within our company and our clients’ products—improves businesses.
Every day we apply our capabilities across a range of industries, geographies, and markets. Our team develops meaningful insights and amplifies diverse perspectives so our clients can make human-centered product decisions that affect millions of people’s lives.
We created AnswerLab in 2004 to make people’s digital interactions better. Founded and built by UX researchers, delivering insight excellence is in our DNA.
Focusing on our expertise, indulging our curiosity, and growing our team means we can innovate and expand our offerings.
We've stayed at the forefront of the industry by anticipating changes in client insight needs and developing our capabilities and scale to deliver on them. Being growth-minded and customer-centric has its advantages.